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The Benefits of Using an Eye Serum

Written by: Jack Levinson



Time to read 7 min

There's no facial feature that gets more attention than our eyes. This means that keeping the skin around our eyes refreshed and supple is key to fighting signs of aging. Unfortunately, the area around our eyes is subject to many visible imperfections as our skin ages, in particular puffiness and dark circles, which can dramatically affect our appearances.

The good news is this: there are many skincare products aimed at specifically soothing the skin around our eyes, reducing the appearance of puffiness and dark circles to make us look radiant and refreshed. Indeed, incorporating eye treatments into your beauty routine is a fantastic way of investing in your overall appearance; many find that targeting this area is a significant step in restoring a youthful appearance.

If you're looking to improve the skin around your eyes, it's worth considering incorporating an eye serum into your skincare routine. This article will tell you everything you need to know about eye serums, from their top anti-aging benefits to how to choose the best product for you. Read on to become an eye serum expert.

What is Eye Serum?

Eye serums are products specifically designed for the delicate skin around your eyes. Like eye creams, they help minimize the appearance of signs of aging, in particular dark circles and puffiness. Serums are generally more lightweight than eye creams, featuring a high concentration of their star ingredients to refresh the skin's appearance.

You might be wondering, why do I need products specifically for the eye area? It has to do with the delicate nature of the area. The skin around the eyes is thinner than the rest of the face, meaning it is more susceptible to environmental damage, such as harm from UV rays and air pollution. It also means that some skin care ingredients that are suitable for the rest of the face will be too harsh, leading to adverse effects and possibly discomfort. This is why it's very important to be careful around your eyes no matter what product you're using.

However, as mentioned above, the skin around our eyes can be especially susceptible to signs of aging, meaning you won't want to avoid the area altogether. This is where eye-specific products come in handy. Eye serums and eye creams are formulated specifically to treat the delicate eye area without the risk of inflaming or irritating your skin. This is why they're included in so many peoples' beauty routines.

One reason why many people choose eye serums over eye creams is that they are formulated to penetrate deeper into the skin. This means that they may have less immediate results than an eye cream, which will typically have effects similar to a moisturizer that kick in quickly but may not last a long time. The benefits of using eye serum, however, are more likely to reveal themselves over time.

What Does an Eye Serum Do?

Eye serums can help with a variety of skin issues, including wrinkles around the eyes, discoloration, redness, and more. It is a great choice for those who wish to target the delicate skin around the eye separately from the rest of the skin on your face. 

Eye serums typically feature ingredients in high concentrations that provide hydration and brightening effects but are still safe for sensitive skin. These include:

  • Hyaluronic acid
  • Squalane
  • Niacinamide
  • Vitamin C
  • Brightening antioxidants
  • Peptides

These are just a few of the top ingredients you should look for when choosing an eye serum.

Benefits of Eye Serum

There are many benefits of eye serum that have the cumulative effect of making eye skin look younger, fresher, and renewed. Adding one to your daily skincare routine can help reduce the signs of aging as well as helping protect against free radical and other damage, improving your skin's appearance in the long run.

First and foremost, eye serums are known for their anti-aging properties. For those who wish to reduce under-eye bags and puffiness, there is no better type of product to use. Indeed, many products you'll find are specifically called anti-aging eye serums, since this is their primary targeted focus. 

Eye serums can also help even out skin tone. They have been found to help those with hyperpigmentation, with similar effects helping to alleviate dark circle under the eyes.  

Another crucial benefit of eye serum is its ability to help reduce the look of fine lines and wrinkles. Those who wish to minimize crow's feet (the creases around the eyes) will be able to target this issue directly by using a serum regularly. Some eye serums include ingredients like peptides, which are known to stimulate the body's natural collagen production. This can be a crucial factor in maintaining a youthful eye contour and keeping the skin tight and supple. 

The full list of benefits of eye serums includes the following:

  • Helps prevent common signs of aging
  • Reduces the appearance of fine lines and wrinkles
  • Minimizes puffiness
  • Reduces the appearance of dark circles
  • Delivers superior hydration
  • Prepares skin for makeup
  • Soothes tired eyes

These are just a few of the top reasons to incorporate an eye serum into your skincare regimen.

Tips for Choosing an Eye Serum

When choosing an eye serum, make sure to take your specific concerns into account, as these will direct you toward different targeted ingredients. There are numerous types of eye serum out there, and you want to find one that addresses your issues directly. It's also worth keeping your specific skin type in mind, as some products may not be formulated to help everyone equally. 

It's also important to know what to avoid. It's not recommended to use an eye serum that contains synthetic dyes and fragrances, as these can irritate the skin and have the opposite of the intended effect. 

If you're seeking an eye serum to incorporate into your nightly skincare ritual, look no further than Supermood's Youth Restoring Eye Serum, part of the Beauty Sleep collection. This serum is designed to nourish and hydrate your skin using natural ingredients such as sea fennel stem cell extract, elderberry, pomegranate and lingonberry seed oils, rosemary leaf extract, and more, which absorb into the skin overnight leave you looking refreshed and revitalized. If dark circles are your main concern, Youth Restoring Eye Serum will help even out your skin tone and reduce puffiness as well. 

Supermood Youth Restoring Eye Serum

How to Use Eye Serum

It's imperative to use eye serum properly, as you run the risk of irritating your skin or even your eyes themselves. A few rules of thumb will help you get the most from your product:

  • Always apply eye serum to a clean face.¬†You can use a cleanser if necessary. This will ensure that you get the most from your product.
  • Pat, don't rub.¬†Use your ring finger to apply your serum in dots in the under-eye area, smoothing them in lightly. Serum absorbs quite quickly, so it will not leave a wet residue on your skin as you wait for it to absorb.¬†
  • Generally, avoid the upper eyelids.¬†There are some products that are safe to use on the eyelids directly, but many are not, and they will cause damage and discomfort if used incorrectly. Use around the bottom and sides of the eyes instead.
  • Use before your moisturizer.¬†Serums are among the thinnest form of skincare product, meaning they are best to apply first. Thicker products may block out their benefits if they are applied second.¬†

These will help you harness the greatest results from your eye serum while avoiding damage from misuse. 

When to Apply Eye Serum

Most eye serums can be incorporated into a daily routine, sometimes even twice a day. It is generally recommended that if you are just going to use your eye serum once a day, apply it at night, as our skin naturally begins its processes of regeneration and repair. This means you'll be supporting and making the most of your body's natural functions. 


Are you ready to look at the world through fresh eyes? Invest in an eye serum today to refresh and restore your skin. You're sure to find that addressing this one small area of your face will have game-changing results for your appearance overall. 

Frequently Asked Questions

Is eye serum good for your eyes?

Eye serum is not intended to help the eyes themselves, but will support and improve the skin in the eye area to support a more youthful appearance. 

Is eye serum necessary?

Since many skin care products are too harsh to apply near the eyes, those who wish to take on a comprehensive skincare regimen will need an eye serum or eye cream to target those unique needs. 

Should I use eye serum every day?

Most eye serums are intended for everyday use. It's always important to consult the directions on your product label, and speak to a dermatologist or other skin care professional if you have concerns. 

Is an eye serum the same as eye cream?

Eye serums are slightly different from eye creams, though many feature similar ingredients. The primary difference is their formulation and concentration: eye serums are likely to be lighter but more concentrated than eye creams, allowing deeper absorption into the skin. 

Written by:


Jack Levinson

Jack Levinson is a writer born and raised in Los Angeles. He received his bachelor’s degree from Vassar College in Poughkeepsie, New York. When not writing, his interests include the arts, cooking, and exploring the California coast.

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Reviewed by:


Felipe Partarrieu-Mejías, MD IFAAD

Felipe is a hardworking and self-motivated dermatologist with a great passion for skin diseases and therapeutics. He has experience in specialised clinical care, researching scientific literature, and writing scientific articles.

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